Samsung has released a new website to give iPhone users “a little taste of Samsung” from their mobile browser. When visited on an iPhone, the site prompts users to add it to their phone’s home screen, after which it turns into a shortcut to a simulated Samsung Galaxy device. The site appears to be the work of Samsung New Zealand, MacRumors reports.
The experience might be limited, but it’s a neatly designed bit of marketing. Open up the camera “app” and a video will automatically play featuring influencer Logan Dodds, who describes Samsung’s camera app features in the interface around him. Poke around the other “apps” in the home screen and Samsung happily markets its phone’s other features and accessories, while text messages and even a fake phone call outline others.
There are also a couple of Easter eggs thrown in if you dig a little deeper. I particularly liked finding the “Friends with kids” contact in the text message app, who sends you garbled nonsense whenever you send them a message. Pry too much into the settings app and you’ll be shown a tooltip that reads, “We’ve simplified the settings menu experience, just so our developer could have a lunch break.”
Samsung is targeting the experience squarely at iPhone users. Try to visit the site with another Android phone and you get a message that says, “You’re on Android already,” while if you try to visit using a desktop browser the site gives you a QR code to scan with your iPhone. Yes, it’s ultimately just a bit of marketing, but it’s more creative than most other smartphone ads out there.