All You Need To Know About Serena Williams and Alexis Ohanian Backed Startup Which Gives Bitcoin Rewards

American superstar Serena Williams is a successful tennis player. And having won 23 Grand Slam titles, she has proved to become one of the most decorated players in the modern game. Over the years, she has involved herself in a number of activities off the tennis court as well. 

Recently, Serena Williams and her husband Alexis Ohanian invested in bitcoin rewards start-up, Lolli. It is a new venture and is headed by Alex Adelman. One of their prime agendas behind creating this organization is to revive the manner in which consumers receive cashback on their investments. By shopping online with partner brands like Nike and Sephora, customers can get access to bitcoin. 

AUGUST 14: Serena Williams serves during her match against Shelby Rogers during Top Seed Open – Day 5 at the Top Seed Tennis Club on August 14, 2020 in Lexington, Kentucky. (Photo by Dylan Buell/Getty Images)

Serena Williams and Alex Ohanian have invested in Bitcoin

Last month, the company announced an invested $5 million through Alexis Ohanian’s Seven Seven Six venture capital fund, and with Serena Williams’ Serena ventures. There are a few YouTubers who have contributed too. 

Bitcoin is a cryptocurrency that basically means virtual money. A digital iteration of money, if you will. An individual can use it to make purchases, but there are not many stores that accept this mode of currency. In fact, there are some nations that have issued a ban on it.  


Coming to tennis, Williams began her season at the exhibition event ‘A Day at the Drive’ in Adelaide. During the event, she beat Japanese tennis star Naomi Osaka. In the following week, she competed at the WTA Melbourne Open. After winning the initial matches, she decided to skip her semifinal match due to a right shoulder injury.

Alexis Olympia, daughter of Serena Williams, and husband Alexis Ohanian congratulate Serena Williams after she won her final match against Jessica Pegula of USA at ASB Tennis Centre on January 12, 2020 in Auckland, New Zealand. (Photo by Hannah Peters/Getty Images)

Missed chance to win 24th Grand Slam title

In order to compete at the Australian Open, Williams made a wise decision to not further worsen the injury. As the first Grand Slam of the season commenced, Serena sailed through the early rounds with ease. However, she lost in the semifinal to eventual champion Naomi Osaka. 

Since then, the American star has not featured in any tournament. She was due to compete at the Miami Open, but pulled out due to oral surgery she underwent in recent days. However, she intends to resume her season at the WTA Italian Open, which begins later in May. 

Also Read: “Wild One”: Venus Reacts to Serena Williams and Daughter Alexis Olympia’s Twinning Photoshoot