Brad Pitt launches skincare line Le Domaine, inspired by ex Gwyneth’s Goop

WM Leader may be compensated and/or receive an affiliate commission if you buy through our links.

Goop 2.0?

Brad Pitt released a genderless skincare line called Le Domaine on Wednesday, and credited ex Gwyneth Paltrow with helping inspire the idea.

“I love what Gwyneth’s done [with Goop],” the 58-year-old actor told British Vogue. “She is still a really dear friend, and she has built this empire. She has always had that in her as a curator, and it’s been a lovely creative outlet for her.”

It’s not the first time Pitt’s followed Paltrow’s lead on skincare, as he added that the lifestyle maven — whom he dated from 1994 to 1997 — was “probably the first one who got [him] to even wash [his] face twice a day.”

The Oscar winner’s beauty routine has certainly evolved since; Le Domaine launched with three products, The Serum ($385), The Cream ($320) and The Cleaning Emulsion ($80).

Interestingly, Pitt’s new project was actually influenced by two of his former flames: Le Domaine’s formulas are based on the grapes grown at Chateau Miraval, the French vineyard he and Angelina Jolie bought together in 2008. (The exes are currently locked in a messy legal battle over the winery.)

Le Domaine The Serum

Le Domaine The Serum ($385)

Le Domaine The Cream

Le Domaine The Cream


Le Domaine Cleansing Emulsion

Le Domaine The Cleaning Emulsion ($80)

Pitt developed the science-backed brand in partnership with the Perrin family, the Château Beaucastel vintners with whom he also worked on his Château Miraval Côtes de Provence Rosé.

Accordingly, Le Domaine’s products harness the antioxidant powers of grapes and contain GSM10, an exclusive molecule that includes a combination of the fruit’s skin and seeds.

According to the brand’s website, Le Domaine also “wants to help slow the process of skin aging and give everyone, regardless of gender or skin type, the opportunity to age well.”

Still, Pitt reassured British Vogue he doesn’t “want to be running from [aging],” adding, “It’s a concept we can’t escape, and I would like to see our culture embracing it a bit more, talking about it in those terms. Something we discussed [in founding Le Domaine] was this headline of ‘anti-[aging].’ It’s ridiculous … But what is real is treating your skin in a healthy manner.”

While Le Domaine plans to release a fourth product — The Fluid Cream — in January, it remains to be seen whether Pitt will someday expand his range into one as sprawling as Paltrow’s.

At the very least, perhaps the old flames could collaborate on a Goop candle.