Company behind a single NJ deli snags $100M market value

A company that owns a single deli in south New Jersey became worth more than $100 million on the stock market in recent months — marking the latest oddity of the “meme stock” era.

Hometown International Inc. amassed the meaty valuation even though its sole business engine is Your Hometown Deli, a “home-style” eatery in Paulsboro, New Jersey, just across the Delaware River from Philadelphia International Airport.

Its president and CEO is Paulsboro local Paul Morina, a former member of the town council and current principal of the nearby Paulsboro High School, where he’s also coached the wrestling team to 25 class state championships, according to his company bio.

The humble delicatessen raked in less than $36,000 in revenue over the last two years, including just about $14,000 in 2020 because it was closed during the COVID-19 pandemic, the company’s latest annual report shows.

But that hasn’t stopped Hometown International’s share price from climbing as high as $14.50 on Feb. 8 — giving it a market capitalization of about $113 million. The stock trades on an over-the-counter market where just a few hundred shares change hands on a typical day.

Paulsboro (NJ) High School,  where Paul Morina, listed in financial records as president of deli owner Hometown International, is the principal and head wrestling coach.
Paulsboro (NJ) High School, where Paul Morina, listed in financial records as president of deli owner Hometown International, is the principal and head wrestling coach.
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The stock closed Thursday at $13.50, making Morina’s stake of 1.5 million common shares worth more than $20 million. He also owns warrants for another 30 million shares, records show.

The shares lost as much as a third of their value on Friday as they fell as low as $9.01, giving the company a market cap of about $70 million.

Hometown International caught the eye of hedge-fund honcho David Einhorn, who mentioned the company in a Thursday client letter as an example of the bizarre and risky market activity that threatens to ensnare small investors.

“The pastrami must be amazing.”

Hedge-fund honcho David Einhorn

“The pastrami must be amazing,” Einhorn wrote of the deli. “From a traditional perspective, the market is fractured and possibly in the process of
breaking completely.”

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Hometown International was incorporated in Nevada in May 2014, about four months after the deli itself was incorporated in New Jersey and roughly a year and five months before it actually opened in October 2015, the annual report says.

The primary business sells sandwiches, cold cuts, salads and snacks, but the securities filing says the company is seeking a “business combination with a private entity whose business presents an opportunity for our shareholders.”

While Hometown has a strong local connection in Morina, its other major shareholders include several investment firms based in Hong Kong and Macau, according to the filing.

Morina did not immediately return an email message or phone call from The Post on Friday.

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