Guidance for Every Entrepreneur: How to Promote a Small Business Online

What do you look forward to the most when you start a business? Most likely, customers. So that they learn about your products/services and want to buy them, say start to play slots online or buy your training course, the business needs to be promoted. Where do you start, what do you hold on to? What are some ways to promote a small business online?

Make a Website

A website is an online branch of your company, accessible 24 hours a day from anywhere in the world where there is the internet. This is the very first and most important step to promote any business on the internet. Why a business needs its own website:

  • This is the best platform to present the company, products, and services to customers exactly as it benefits the business owner.
  • A springboard for all kinds of promotion and advertising. Any kind of advertising media – from contextual advertising to booklets and business cards – will lead to your website.
  • A way to attract customers. Intending to find products or services, most people go to a search engine – where they could discover your site.
  • A platform for interacting with customers – through feedback forms, callbacks, contact information, comments, and any other ways you provide them.
  • It creates an image of a company worth trusting. You can sell and promote through Instagram and even list your Facebook group on your business card instead of your website. But you will never achieve the image of a solid company and customer confidence, not having your own website. For most, social networking is nothing more than entertainment. Not everyone dares to make a serious purchase there.

Novice entrepreneurs and small companies are often skeptical: they say, we are too small to get our own site, we do not need it, or our business “does not fit” with the online. This is a classic mistake. Any business has a place on the Internet if you find the right approach to promotion.

Another common mistake – think of the creation of a site as a complex, long and expensive task, which can only be done by developers and companies with a thick wallet. There are many ready-made solutions and website builders that are as simple as two times two and do not require any technical knowledge.

Service 1C-UMI – just one of these. It was specially created for entrepreneurs and small businesses and is filled with all the necessary tools for promotion on the web.

Promoting business on the Internet, you’ll face the need to perform many tasks at once. For example, updating the site, contextual advertising, search engine optimization, and social networking posts. In order not to waste extra time on small things, you will have to optimize the routine processes and if possible to combine the different tasks.

Service ready sites 1C-UMI solve this problem. In addition to site management, it combines all the necessary tools for promotion in one panel: contextual advertising, SEO, SMM. You can forget about the millions of open tabs and different applications to work with the project.

Search Engine Promotion

For businesses, SEO is no longer a luxury, but a necessity. At least a basic one. Who is not in the search engines is invisible to clients. Where to begin?

  • Register Your Site to Search Engines

How else will they learn of its existence? Without this step, no further search engine promotion makes no sense.

  • Collect Keywords

Find out what words users are looking for in search engines for products and services similar to yours.

  • Prescribe Meta Tags

Meta Tags – these are special tags that tell searchers by what query to give out your site in SERP. Meta tags are made taking into account keywords you picked up earlier, and prescribe them for each page of the site.

  • Build keywords into the content of the site

If you’re selling and describing butterscotch, and your customers are searching Yandex for “pull-ups,” you’ll never meet. Your site content should include “butterscotch” and “toffee” and “toffee” and even “golden key”. Then you’re sure not to lose track of your clients.

They say that SEO doesn’t produce quick results, especially if the site is brand new. And it’s true. It takes a lot of time to get indexed and reach the top positions. But choosing the right web content management platform will help speed up this process and allow you to do many things yourself, without hiring optimizers.

If you make a site for the designer, then be careful. Some developers (not pointing fingers) sin that their sites do not get into search engines because the code is not adapted for indexing. On the contrary, the designer 1C-UMI is designed so that sites are indexed by search engines as quickly as possible, and SEO settings and promotion can be easily performed directly from the control panel.

Contextual Advertising

Contextual advertising – a way to quickly get to the top of search engines, then just as quickly fall out of it when the advertising budget dries up. You appear at the top of the output above the other sites marked “advertising” (customers usually ignore it). You will be noticed, but whether they will click on a link – it’s a question of the quality execution of the advertising campaign.

Do you have the right keywords? Regionality? Was the ad itself well put together? All this critically affects the result. Even when you run contextual advertising through automated services (in 1C-UMI such a service is built directly into the content control panel) be on the alert and always adjust the advertisement, which was made by a robot.

Social Networks

SMM is unlikely to lose its relevance in the foreseeable future. Users are spending more and more time on social media.

With what does one begin the promotion of small businesses in social networks?

  • Choosing the Right Social Network

Nothing prevents you from making pages on all social networks. But the main effort should focus on the network where the bulk of your target audience or the one that best suits your content. For example, if you can’t generate interest in your company with photos or videos, you won’t need an Instagram account.

  • Create Content According to the Type of Social Network

Remember that non-unique, useless and thematically irrelevant content will not attract subscribers, much fewer customers. To understand which content resonates, study the statistics of already published posts and competitors’ pages.

If you have chosen several social networks, save time and automate the publication of content. A service for promotion in social networks is built into 1C-UMI sites, it helps to publish posts in several social networks at once, offer text and picture templates and organize posting schedules.

  • Email Newsletters

A mailing list is a real working method of Internet marketing because it allows you to interact directly with a specific user. It’s worth saying that a newsletter is more suitable for interacting with customers who are already familiar with your company’s activities. With the help of a mailing list, you can also get them interested in the product, persuade them to make a purchase, and bring back an “sleeping” customers.

Types of email lists:

  • Content mailing – for example, with news, announcements, useful articles.
  • Promotional mailing – promotes a brand or product, stimulates interest and desire to order. Often promotions, discount coupons are used.
  • Image mailing – introduces readers to the company or product, creates an attractive brand image.
  • Trigger mailing – messages that are sent when an event occurs. For example, a reminder about the imminent end of a paid period, a promotion, or a birthday greeting to a client.
  • Transactional mailing – is sent to the user in response to them performing some action on your site. For example, after registration.

Content Marketing

Content marketing is a way to promote a company using content: articles, analytics, training texts, studies, cases, infographics, etc.

By giving your readers a useful subject, you simultaneously inform them about your project and show your competence. For example, if you own a wedding dress store, then write articles with recommendations on choosing a gown for the celebration, the history of the wedding dress, and so on. Among the readers can get newlyweds – potential customers.

Topical articles can be published not only on social networks and your corporate blog. Target media whose readers are the same as your target audience. Guest posting on external blogs will also be helpful.

Be helpful to the reader, then he or she will become your customer.

Crowd Marketing

Crowd marketing is the interaction of your company with your target audience on third-party internet sites. It is done to draw attention to the product and build an attractive image of the company on the internet. What types of platforms are suitable for crowdfunding marketing:

  • forums of your subject;
  • social networks;
  • blogs;
  • Review platforms;
  • Q&A sites.

Crowd-marketing works through communication with your potential customers. For example, a consumer asks a question related to your company’s products or services, and a specialist leaves a thematically appropriate link to your site with the explanation in response. From the outside, it looks like two ordinary users communicating.

Crowd marketing works well for SEO as well. Sites with quality content will help bring additional traffic to your site.

UGC Marketing

This is content that customers themselves write on the network – user reviews and reviews published on social networks, forums, on sites with reviews. Here, the business is to encourage the client to write such content. Usually, they offer a bonus or discount for a review. UGC includes reviews of goods or services in video, audio, or text format with a demonstration of opinions about you.

This type of marketing encourages your existing customers to stay with you and attracts new customers. The reason is simple – customers trust the words and experiences of ordinary people much more than marketing messages.