Kim Kardashian’s newest startup just joined her in the billion-dollar club.
The reality TV icon’s Skims shapewear brand says it’s snagged a new batch of private investments valuing it at $1.6 billion. The deal also stands to lift Kardashian’s coffers on the heels of her being granted billionaire status for the first time this week.
The $154 million fundraising round was led by Thrive Capital, the New York-based venture firm led by Josh Kushner, husband of supermodel Kardashian pal Karlie Kloss.
The money will help Skims develop new products, move into new categories and explore the expansion of its retail presence around the world, the brand said Friday.
Existing investors Imaginary Ventures and Alliance Consumer Growth also participated in the latest funding round for Skims, which now boasts more than 1 million customers and has sold over 4 million units in less than two years.
Kardashian is still the brand’s largest shareholder, and she and business partner Jens Grede will keep a majority stake, according to The New York Times, which first reported on the deal.
Skims’ new pricetag appears to lift Kardashian’s net worth, which Forbes pegged
The magazine had conservatively estimated Kardashian’s stake in Skims to be worth $225 million based on a transaction that valued the brand at “north of $500 million,” or roughly a third of the new valuation.
Skims expects its sales to roughly double to $300 million this year from $145 million in 2020 despite demand for shapewear dropping thanks to a shift toward casual clothes during the coronavirus pandemic, the Times reported.
Skims — which Kardashian launched as Kimono in 2019 before changing the name amid accusations of cultural appropriation — survived the changing trends by rolling out loungewear and pajamas, according to the paper.
“We’re your basics go-to,” Kardashian, 40, told the Times, adding, “we’re still able to keep that shapewear core.”
Skims isn’t Kardashian’s first billion-dollar business. She sold a 20 percent stake in her KKW makeup brand to cosmetics giant Coty for $200 million last June, valuing it at $1 billion. Coty also bought a majority of Kylie Jenner’s eponymous cosmetics line in a 2019 deal valuing it at $1.2 billion.
Kardashian is reportedly open to selling Skims as long as she could stay involved in its operations.
“I would never want to give up my process,” she told the Times. “I would hope that whoever we partner with in a sale one day would believe in that, too.”
Thrive, which recently raised $2 billion for new investments, has also made investments in buzzy consumer brands Warby Parker and Glossier.