YouTube Upfront Trots Out MrBeast, Lizzo and Other Big Creators, Platform Announces New Ad Frequency-Capping Solution
The TV upfronts are usually a dog-and-pony show where networks unveil their new content slates. At YouTube’s Brandcast presentation for brands and agencies, held for the first time during upfronts week, the focus was on the gigantic video platform’s popular creators, its scale across internet TVs — and a new solution for marketers to set … Read more